AMEX
Asia 50 best restaurants
Video production company in Japan
Asia’s 50 Best restaurants was looking for a video production company in Japan to fully produce American Express Icon Award winner video with Ryujin’s Chef Seiji Yamamoto.
We were proud to be selected and we had the opportunity and pleasure to collaborate with global PR agencies teams from William Reed, Aviareps & Catchon on the concept and storyboard.
The shooting and post-production was entirely managed in-house by the RealCRO team.
Client: Aviareps Japan in collaboration with CatchOn & Company Limited, Nihonryori RyuGin restaurant and William Reed Business Media
Collaboration date: 2019
Nature of collaboration: Seasonal and project-based collaboration
Type of Projects Delivered:
RealCRO video production company in Japan, delivered a bilingual video and high-quality photos for the 50 Best Restaurants AMEX Award. Our team managed the entire process, including meticulous planning, storyboarding, a three-day on-site shoot, and seamless post-production. Every detail was designed to capture the prestige of the award and deliver a polished visual narrative that resonated with a discerning audience
Client Objective:
This project aimed to elevate the profile of the award-winning restaurant and strengthen the 50 Best Restaurant brand presence across owned and partner media channels.
The goal was to raise awareness of exceptional culinary experiences, inspiring gourmets to explore the finest Asian cuisine. Additionally, the campaign sought to acknowledge and engage key partners, like AMEX, for their ongoing support and trust.
RealCRO’s Contribution:
We proudly collaborated with Aviareps, CatchOn, and William Reed on strategic aspects in English and coordinated the on-ground production with the Ryugin team in Japanese.
Together, we delivered a bilingual video showcasing Yamamoto-san’s achievements while promoting Asia 50 Best sponsors and activities.
Results Achieved:
The bilingual video content was produced and delivered on time, and was immediately published across various owned and third-party channels to support 50 Best restaurants communication efforts in Asia.
Pre-Production
After receiving the brand guidelines and a detailed mood board from the client we confirmed the tone & manner with our partners.
Working with existing content assets and material taken during our scouting sessions, we later prepared our storyboard and shot list.
Production
As a video production company in Tokyo we add strategic, creative but also project management value to video production projects by coordinating film production in eight different languages with our in-house team alone.
Post-Production
All the post-production work was managed in-house, from audio & video editing, transcription and Japanese to English subtitles transcreation, to free of rights soundtrack, intro & outro production and color enhancement.
Behind The Scenes
For this two-day shooting our video team included our Movie Director, one DIT, one Project manager, and two camera operators.
Within two weeks and after two rounds of edits with our agency partners the final video was edited, formatted and successfully delivered to the client.
