Video production company in Japan

JUMP communications was looking for a video production agency in Japan to support with the production of Sony “Make it perfect” commercial film for the Thai market.

Client:Jump Communications – SONY

Collaboration date: 2018

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

As a multilingual video production agency in Japan, RealCRO partnered with Jump Communications to produce Sony Alpha 7’s Thai market video. We handled planning and on-site production in Hokkaido, managing logistics, permits, and schedules to deliver a polished, visually compelling showcase of Sony’s innovation.

Client Objective:

Sony aimed to create an impactful “Make it Perfect” campaign that demonstrated the superior capabilities of the Sony Alpha 7 S camera to its audience in Thailand. By capturing Japan’s breathtaking landscapes, the objective was to visually engage viewers and reinforce Sony’s commitment to high-quality, cinematic experiences.

RealCRO’s Contribution:

As the video production agency in Japan, we handled all logistics for Sony’s “Make it Perfect” commercial, including location scouting in Hokkaido, crew and equipment management, and securing filming permits. We coordinated with local authorities and sourced the background cast locally while the main cast was flown in from Thailand.

Results Achieved:

The commercial, shot using the SONY Alpha 7 S camera, was successfully produced and well received in Thailand. Our seamless execution ensured a visually impactful campaign that showcased the camera’s features to the target audience.

Pre-production support – Scheduling

As the video production agency in Japan we were in charge of all logistical aspects on-ground, from location scouting & selection, crew, cast & equipment management, transportation & accommodation bookings, budgeting, filming permits & clearance.

Since snow was needed we decided to head to Hokkaido, the only place in Japan where we could still find some “Commercial-friendly” snow in abundant quantity at the end of the winter.

Scouting

In coordination with local authorities our team managed location scouting, drone license clearing and shooting authorization but also all the management and logistics surrounding the cast, crew and equipment transportation, accommodation and daily needs.

Cast Recruitment

While most of the equipment and the main characters were flown from Thailand, background casts were selected & hired by our team locally.

Behind The Scenes

For this four-day shooting our video team included one DIT, one Project manager, and one cast manager.

In collaboration with our agency partner and with the help of local authorities & nice weather conditions we were able to successfully produce a professional commercial movie which was well received in Thailand.

The SONY Alpha 7 S camera was not just featured in this commercial, it was actually also used to produce this commercial clip.