SKINCARE ADVERTISING AGENCY IN JAPAN

Hydrafacial Japan collaborated with RealCRO, a skincare advertising agency in Japan, to boost brand awareness and drive engagement for their cutting-edge skincare treatments. Our mission was to promote their offerings through seasonal campaigns, website localization, influencer marketing, and targeted digital advertising, appealing to both local and international audiences.

Client: Hydrafacial

Collaboration date: 2018 – 2019

Nature of collaboration: Regular seasonal collaborations on project basis

Type of Projects Delivered:

RealCRO executed a wide range of services for Hydrafacial Japan, including influencer marketing campaigns, seasonal website updates, and omnichannel advertising. We launched successful campaigns across digital platforms and localized the brand experience through design and content updates.

Client Objective:

Hydrafacial Japan aimed to increase brand awareness, engage both existing and new customers, and drive traffic to their website. Their focus was on connecting with Japanese consumers through personalized and seasonally relevant campaigns.

RealCRO’s Contribution:

We supported Hydrafacial Japan with influencer marketing, website maintenance, and tailored advertising campaigns. Our work drove substantial traffic growth, local engagement, and seasonal relevance, ensuring the brand resonated deeply with the target audience.

Results Achieved:

Traffic doubled during the “New Year, New You” campaign, with influencer activations leading to 2-5x increases in daily website visits. Seasonal website updates kept the brand fresh and engaging, while omnichannel campaigns reached a wide audience, driving both awareness and conversions.

INFLUENCER MARKETING CAMPAIGNS

RealCRO managed influencer campaigns across key locations, including the Hydrafacial experiential center in Ginza and pop-up events in Harajuku. We selected influencers who matched Hydrafacial’s premium skincare image and ensured their content was authentic and aligned with the brand’s message. Influencers like Alice (apparel designer), Suu (brand director), and Kurumi (actress & model) helped boost brand visibility.

WEBSITE ENHANCEMENT & SEASONAL UPDATES

We regularly updated Hydrafacial Japan’s website with dynamic seasonal elements such as animated snowflakes in winter and cherry blossoms in spring. We also added a list of Hydrafacial’s distributors and localized the content to better engage Japanese customers. These visual updates played a key role in enhancing the overall user experience and brand relevance.

OMNI-CHANNEL ADVERTISING CAMPAIGNS

RealCRO launched multiple seasonal campaigns, including the “New Year, New You,” White Day, and summer skincare campaigns. We employed a mix of programmatic display ads, social media promotions, and search engine marketing to target key demographics.
Our strategy involved geo-targeting and interest-based criteria to optimize reach and engagement.

DATA-DRIVEN CAMPAIGN MANAGEMENT

Our team continuously monitored campaign performance, providing detailed analytics and reports to Hydrafacial Japan. We used these insights to adjust strategies in real-time, ensuring the best results. For example, our programmatic display campaigns, combined with paid search and social ads, successfully increased website traffic during critical promotional periods.

PERSONALIZED DATA ANALYTICS AND REPORTING

For smooth project management and transparent communication, RealCRO created a personalized dashboard for Hydrafacial Japan. This tool allowed stakeholders to access key metrics, monitor progress, and stay aligned with campaign goals, providing valuable insights into the success of ongoing campaigns.