ONLINE ADVERTISING AGENCY IN JAPAN

Panino Giusto Japan partnered with RealCRO online advertising agency in Japan, to overcome challenges in customer acquisition and retention. Our focus was on driving foot traffic to their Kojimachi location and raising awareness of their premium offerings.

Client: Panino Giusto

Collaboration date: 2019

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

RealCRO designed a visually engaging omni-channel campaign tailored to Panino Giusto’s unique needs. We crafted targeted programmatic display ads and influencer marketing campaigns that resonated with local consumers, inviting them to experience the high-quality sandwiches and explore delivery and catering services. Our goal was to drive both awareness and foot traffic, ensuring a consistent brand image aligned with Panino Giusto’s premium positioning.

Client Objective:

Panino Giusto aimed to boost foot traffic to their Kojimachi location, promote their high-quality sandwiches, and raise awareness of their delivery and catering services. Despite challenges from their location’s low visibility and premium pricing, they sought to attract loyal customers and establish a strong local presence.

RealCRO’s Contribution:

RealCRO launched a targeted programmatic display campaign to drive local engagement and showcase Panino Giusto’s premium offerings. We also executed influencer marketing campaigns with micro and macro influencers, creating seasonal activations that boosted brand visibility and engagement.

Results Achieved:

The campaign increased visibility for Panino Giusto’s Kojimachi location, attracting new customers and driving foot traffic. The programmatic display and influencer activations successfully raised awareness, introducing the brand to a fresh audience.

DIGITAL ADVERTISING CAMPAIGNS

RealCRO launched a targeted drive-to-store programmatic display campaign to increase foot traffic to Panino Giusto’s Kojimachi location. By utilizing advanced targeting strategies, we crafted engaging visuals that resonated with local consumers, driving awareness and interest in their premium offerings.

DIGITAL ADVERTISING CAMPAIGNS

INFLUENCER MARKETING AND SEASONAL ACTIVATIONS

We carefully selected micro and macro influencers to amplify Panino Giusto’s brand through authentic and seasonal activations. The influencers’ content, tailored to their unique audiences, generated excitement around the restaurant’s premium sandwiches, fostering engagement and driving footfall.

CREATIVE MESSAGING

Our creative team developed compelling visual assets and messaging that aligned with Panino Giusto’s brand guidelines. The campaign’s visuals were designed to appeal to the target audience, balancing elegance with approachability, to highlight the quality of their sandwiches and encourage customer visits.

CREATIVE MESSAGING

CAMPAIGN OPTIMIZATION AND PERFORMANCE TRACKING

RealCRO provided continuous performance tracking and optimization throughout the campaign. Using detailed analytics, we refined targeting and messaging to maximize results, ensuring the campaign’s efficiency and driving measurable increases in customer acquisition and engagement.