Switzerland Tourism
Cross-channel advertising
Multilingual media agency in Japan
Switzerland Tourism was looking for a multilingual media agency in Japan to manage
cross-channel advertising campaigns and help their beautiful destination to stay top of mind.
Client: Switzerland Tourism
Collaboration date: 2021
Nature of collaboration: Regular seasonal collaborations on project basis
Type of Projects Delivered:
RealCRO multilingual media agency in Japan, partnered with Switzerland Tourism to localize and manage campaigns like “I need a break, I need Switzerland” with Roger Federer, delivering DOOH ads in Shibuya Crossing and targeted social media campaigns to engage Japanese travelers.
Client Objective:
Switzerland Tourism aimed to keep Switzerland top-of-mind for Japanese travelers, using cross-channel campaigns to inspire visits through captivating visuals and strategic ad placements in Japan’s high-traffic areas and digital platforms.
RealCRO’s Contribution:
Switzerland Tourism multilingual media partner in Japan, RealCRO localized several campaigns including the “I need a break, I need Switzerland” campaign with Roger Federrer, managing Digital Out of Home (DOOH) ads in iconic locations like Shibuya Crossing, and also programmatic display and social media campaigns on platforms like YouTube and Facebook.
Results Achieved:
Over four years, the local campaigns reached millions, cumulated more thousands of broadcasting hours, was visible on 115 DOOH screens in Japan’s main cities, and achieved more than 40 million impressions. Online, a 50% video view rate and 0.65% CTR led to thousands of clicks and high-engagement sessions, keeping Switzerland visible and attractive to Japan’s travelers.
Digital Out-of-home advertising in Japan
We had the pleasure to provide the Switzerland Tourism team with effective strategies and suggest them prime out-of-home locations to broadcast the amazing “I need a break, I need Switzerland” campaign assets produced by their team which we localized in Japan.
Social media video advertising
We have had the opportunity to produce and localize key messages, format campaign key visuals, set up and manage several co-branded campaigns for Switzerland Tourism and their partners in Japan on YouTube and Facebook.
Programmatic display advertising
In collaboration with and using our programmatic partner’s proprietary demand side platform we also designed, set up and managed several programmatic display advertising campaigns using banners and video formats.
