HR TECH MARKETING AGENCY IN JAPAN

HirePlanner, a cutting-edge SaaS platform for Recruiting Advertising and Employer Branding, partnered with RealCRO, a multilingual HR Tech marketing agency in Japan, to enhance its digital marketing strategy. Our mission was to help HirePlanner communicate its ability to support their clients with attracting top talent, streamlining recruitment processes, and reducing hiring costs through impactful content.

Client: HirePlanner

Collaboration date: 2018 – 2025

Nature of collaboration: Regular seasonal collaborations on project basis

Type of Projects Delivered:

RealCRO, a creative HR Tech marketing agency in Japan, collaborated with HirePlanner on diverse projects. These included logo animations for videos, event promotion videos, a corporate video, and a podcast launch. We also featured HirePlanner CEO in a promotional video tailored for C-level executives.

Client Objective:

HirePlanner sought to strengthen its employer branding, expand its market visibility, and engage its audience through professional digital content that would resonate with HR professionals and candidates a like.

RealCRO’s Contribution:

RealCRO, a creative HR Tech marketing agency in Japan, elevated HirePlanner’s video marketing efforts by producing professional animated logos, event promotion videos, and a corporate video. We supported their video podcast launch by defining its tone, producing the first episode, and managing post-production. Additionally, we featured HirePlanner’s CEO in a leadership video to enhance their thought leadership presence.

Results Achieved:

Our work helped HirePlanner establish a consistent and impactful video marketing strategy. The polished visual assets and engaging content strengthened their employer branding, boosted audience engagement, and enhanced their visibility in the Japanese HR tech market. RealCRO contributed to position HirePlanner as an innovative and trusted solution for recruitment and employer branding.

BRAND DEVELOPMENT SUPPORT

We crafted animated logo intros and outros to ensure a cohesive and professional visual identity across all video materials. These assets reinforced HirePlanner’s branding and added polish to their content library.

DIGITAL ASSET PRODUCTION

RealCRO produced high-quality digital assets, including a corporate video that showcased HirePlanner’s mission and value proposition, as well as a detailed event promotion video. These materials emphasized their innovative solutions for HR professionals in Japan.

EVENT PROMOTION SUPPORT

Our event-focused video highlighted HirePlanner’s ability to drive engagement at HR industry events, showcasing their services to a targeted audience of professionals and potential clients.

INTERVIEW VIDEO

We featured HirePlanner’s CEO in a leadership spotlight video, enhancing their thought leadership positioning within the HR tech space. This was complemented by a corporate video that detailed their approach to optimizing recruitment processes.

PODCAST PRODUCTION

RealCRO supported HirePlanner’s video podcast initiative by setting the tone, producing their first episode, and managing post-production. This series further established HirePlanner as an innovator in HR tech and a trusted resource for companies in Japan.