HOTEL MARKETING AGENCY IN JAPAN

The Odakyu team was looking for a hotel marketing agency in Japan to design the brand, produce professional content and develop a bilingual digital platform for their new hotel in Kamakura.

Client: Keeyls – Odakyu Dentetsu

Collaboration date: 2019

Nature of collaboration: Retained collaboration

Type of Projects Delivered:

RealCRO developed a distinctive brand identity for Gen Hotel, positioning it as “Your homelike experience in Japan.”

From naming and visual design to high-quality visuals and a bilingual website with seamless booking, we created a cohesive digital strategy that boosted engagement, enhanced user experience, and increased bookings in Japan’s competitive hospitality market.

Client Objective:

Gen Hotel sought to establish a distinct, memorable presence in Japan’s competitive hospitality market. The goal was to create an authentic and inviting brand identity while showcasing Gen Hotel’s ideal location and unique cultural appeal. By developing a bilingual platform and compelling content, the project aimed to attract local and international guests, improve user experience, and drive bookings through a seamless, accessible online presence.

RealCRO’s Contribution:

As the hotel marketing agency in Japan, we developed the full brand identity for Gen Hotel, positioning it as “Your homelike experience in Japan.”

Beyond naming and visual design, we crafted the brand DNA, extracting the essence of the project to create a unique identity in the crowded hospitality market. Our team also produced high-quality imagery and a promotional video, highlighting the hotel’s prime location, and designed a bilingual website with an integrated booking system.

Results Achieved:

The brand’s clear positioning and compelling visual identity set Gen Hotel apart in the competitive tourism industry.

The bilingual digital platform, combined with professional content, enhanced the guest experience and drove increased engagement and bookings. Additionally, our optimized digital strategy, including on-site SEO, helped boost the hotel’s organic visibility on search engines, ensuring it could be easily found by potential guests.

HOTEL BRANDING

After conducting thorough need explorations and research both online and on-ground, our team suggested three names & brand concepts. “Gen hotel”, the source in Japanese, was selected and three logo designs were later presented to the client.

CORPORATE IDENTITY

Once the winning logo was selected and after one round of edits to finalize our design we started producing other corporate identity elements like the letterhead, envelopes & business cards for the Gen hotel team.

HOTEL PHOTOGRAPHY

Photography plays an important role in hotel marketing.
We produced high quality images for the brand and other collaterals.

HOTEL PROMOTIONAL VIDEO

Our video team also produced an elegant promotional video that highlights the main features of the Gen hotel and its ideal location, just a few steps away from Kamakura iconic temple and key attractions.

Hotel website design and development

Because user due diligence and bookings happen online, the Odakyu team was also looking for a multilingual hotel marketing agency in Japan that could help them to design and develop a bilingual website with and integrated booking system.