GOVERNMENT MARKETING AGENCY IN JAPAN

JETRO Yamanashi chose RealCRO as their government marketing agency in Japan to produce an endorsement video with WSET experts.

Client: JETRO Yamanashi

Collaboration date: 2022

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

Hired by Jetro Yamanashi, RealCRO collaborated with WSET and the Yamanashi Sake Organization to promote Yamanashi sake through expert testimonials. We managed video production for a two-day sake tour, capturing unscripted interviews with seven educators and handling on-site coordination, post-production, and multilingual content creation.

Client Objective:

WSET aimed to build trust and credibility for Yamanashi sake by capturing genuine, personal feedback from their educators. The objective was to create an authentic narrative that showcases Yamanashi sake’s unique qualities, with experts sharing their experiences and impressions in a natural and engaging way.

RealCRO’s Contribution:

As a government marketing agency in Japan, RealCRO managed all aspects of this full-scale video production, including the on-ground coordination for a two-day sake tour in Yamanashi. We guided seven WSET educators through natural, unscripted interviews, capturing spontaneous reactions and unique insights. Our team expertly oversaw the entire process, from filming to post-production, delivering a compelling video series that highlights Yamanashi sake through authentic expert endorsements.

Results Achieved:

The final video showcased heartfelt testimonials from respected WSET educators, strengthening trust in Yamanashi sake among a broader audience. By emphasizing the unique qualities of Yamanashi’s sake, culture, and terroir, this expert-driven story, produced by RealCRO food & beverage marketing agency in Japan, successfully elevated the sake’s appeal and resonated with viewers.

STRATEGIC PREPARATION AND
PRE-PRODUCTION

As a bilingual government marketing agency in Japan, we began with an in-depth strategic planning phase to ensure a compelling narrative and seamless video production for JETRO.

This process involved extracting key thematic elements to structure the video around: “Introduction,” “What is WSET,” and core messages such as “Water,” “Environment,” “Craftsmanship,” “History,” “Product Experience,” “Uniqueness,” and “Food Pairing.”

Our team crafted impactful interview questions to prompt spontaneous and insightful responses, created a comprehensive storyboard, and coordinated all logistical details, from consent forms to scheduling and resource allocation, to bring the vision to life.

ON-SITE FILMING IN YAMANASHI

Our on-ground execution phase involved a two-day shoot in Yamanashi, meticulously managed by our creative team. The shooting crew—comprising a Creative Director, Camera Operator, Sound Operator, Art Director, and Project Manager—captured authentic moments of WSET educators experiencing Yamanashi sake firsthand.

The itinerary was thoughtfully structured to maximize content, featuring site visits to renowned sake breweries, guided tastings, and cultural experiences, all framed to highlight the natural beauty of the Yamanashi region and the rich craftsmanship of its sake. This phase also included shooting B-rolls to enrich the final video narrative, ensuring an immersive and authentic portrayal of the region and the product.

IN-HOUSE POST-PRODUCTION

In the final post-production phase, we selected the best footage, synced audio, and meticulously edited each segment to create a visually and emotionally engaging story.

As a specialized government marketing agency in Japan, we focused on every detail—enhancing color tones, adding authentic Yamanashi background sounds, and including multilingual subtitles to make the content accessible to a global audience. To optimize reach across various digital platforms, we delivered both short and long versions of the video, tailored for diverse usage in online and offline channels.

IMPACT AND RESULTS

The final product captured the authentic endorsement of Yamanashi sake by WSET experts, building trust and establishing credibility for the brand. The video was well-received, creating a memorable viewing experience that elevated the brand’s appeal to both Japanese and international audiences.

This project underscored our expertise as a government marketing agency in Japan, showcasing our ability to blend strategic storytelling with high-quality production to achieve outstanding results for our clients.