SHICHIKEN
Alain Ducasse sparkling sake
FOOD & BEVERAGE MARKETING AGENCY IN JAPAN
The Shichiken and Alain Ducasse team was looking for a multilingual food & beverage marketing agency in Japan to promote their new global collaboration, Alain Ducasse sparkling sake by Shichiken.
Client:Yamanashi Meijo in collaboration with Ducasse Paris
Collaboration date: 2021-2024
Nature of collaboration: Regular seasonal collaborations on project basis
Type of Projects Delivered:
As a trusted food and beverage marketing agency in Japan, RealCRO has collaborated with Shichiken for over five years, producing impactful campaigns across multiple channels.
Our work includes video production, display and print advertising, product packshot photography, graphic design, and social media advertising.
From creating visually stunning product shots to designing engaging digital and print ads, we consistently deliver tailored solutions that reflect Shichiken’s heritage and innovation.
Client Objective:
Shichiken has aimed to craft a strong, enduring brand presence by promoting its innovative products and sustainable collaborations, such as the Alain Ducasse Sparkling Sake, across Japanese and international markets.
Each project is an opportunity to blend Shichiken’s rich heritage with modern appeal, reaching diverse audiences through high-quality video, digital and traditional advertising, social media, and more.
RealCRO’s Contribution:
Since 2021, we’ve been collaborating on the brand and commercial success of several products, including the launch of Alain Ducasse’s sustainable spirit by Shichiken with Yamanashi-based artist Ena Furuya, and the Alain Ducasse Sparkling Sake by Shichiken.
Results Achieved:
The Alain Ducasse Sparkling Sake by Shichiken exceeded expectations, generating six times the projected sales for the entire year within just three months of its launch.
While the success of this project is a testament to the heritage of Yamanashi Meijo, a 270-year-old family-owned brand, and the global prestige of Ducasse Paris, we are proud to have contributed to the effective storytelling and promotion of these products with our creative and professional solutions.
COCKTAIL PHOTOGRAPHY
Several photo shootings took place at Beige Chanel restaurant operated by Ducasse Paris in Ginza.
Shooting at a restaurant requires throrough planning, coordination and efficiency since limited time on-ground is available.
Our team has produced the following cocktail pictures for Beige menu in just two hours on-ground.
Of course days were needed to be invested prior to the shooting in pre-production and after it in post-production to manage this project effectively.
Feel free to throw us a new creative challenge if you enjoy the results as much as we do.
UX DESIGN
RealCRO optimized the Sparkling Sake product page for Shichiken, focusing on an intuitive layout that showcased the Alain Ducasse Sparkling Sake’s uniqueness. We streamlined navigation, enhanced product visuals, and crafted engaging storytelling to boost user engagement and conversions while blending traditional heritage with modern design.
TRADITIONAL ADVERTISING
Our creative team produced the key visuals and key messages were crafted using our client’s website original copy as a source of inspiration to offer a seamless experience to readers.
Our project team coordinated with and purchased media through one of their official media planning arm after carefully selecting publications, regions and reach with the Nikkei tem.
BRAND VIDEO
From script writing to post-production our video team has fully produced trilingual brand marketing videos which greatly contributed to raising awareness and positioning this innovative premium product & cross-brand collaboration.
PROFESSIONAL FOOD PHOTOGRAPHY
Our creative team has produced event, product packshot & food pairing photos and brand key visuals which have been used for content marketing & activations across many online and offline channels.
VIDEO ADVERTISING
A cross-channel video advertising campaign was produced and managed by our team in collaboration with our programmatic partner.
Specific personas and regions were targeted to help us build and keep the momentum prior to and following the traditional advertising campaign with Nikkei.
BEHIND THE SCENES
As we say: “Success occurs when preparation meets opportunity”.
We were told by our clients that the sales results were six times higher than what they initially targeted soon after the launch.
Since achieving success in business requires every stakeholders involved to do their part we are never taking full credits but we are very proud to know that our team contributed to this successful brand collaboration.
