FINANCE MARKETING AGENCY IN TOKYO

Flywire, a global leader in payment solutions, partnered with RealCRO to execute two strategic account-based marketing projects in Japan. These initiatives aimed to deepen relationships with top clients and enhance Flywire’s brand presence in the local market.

Client: Flywire

Collaboration date: 2023-2025

Nature of collaboration: Regular seasonal collaborations on project basis

Type of Projects Delivered:

RealCRO finance marketing agency in Tokyo collaborated with Flywire on two distinct projects. The first involved creating seasonal gift boxes tailored for their top clients, while the second focused on planning and executing a B2B event that showcased Flywire’s commitment to its partners.

Client Objective:

Flywire sought to deepen connections with its Japanese clients through personalized marketing initiatives. Their goals included expressing appreciation for existing relationships, creating memorable client interactions, and setting the stage for ongoing collaborations in the region.

RealCRO’s Contribution:

To strengthen client engagement, RealCRO finance marketing agency in Tokyo, conceptualized and executed thoughtful marketing activations. For the gift boxes, our team sourced premium local items, designed and produced Flywire-branded ribbons, and created multilingual thank-you cards. These elements were assembled into personalized boxes delivered to clients ahead of the winter holidays. For the B2B event, we selected the venue, curated branded catering, and provided on-ground coordination, including managing IT and sound systems to ensure a seamless experience.

Results Achieved:

The seasonal gift boxes were well-received by Flywire’s top clients, generating positive feedback and reinforcing customer relationships. The B2B event created meaningful interactions with partners, leaving a lasting impression of Flywire’s professionalism and dedication. These projects underscored Flywire’s client-first approach and led to their expressed interest in continuing collaboration with RealCRO for future marketing initiatives.

ACCOUNT-BASED MARKETING ACTIVATION

RealCRO helped Flywire create bespoke strategies to engage and delight their top clients, tailoring each project to resonate with the Japanese market’s expectations and culture. By prioritizing relationship nurturing, these efforts strengthened client loyalty and elevated Flywire’s standing as a trusted partner in the region.

DESIGN CONTENT MARKETING

To enhance the Flywire experience, RealCRO finance marketing agency in Tokyo, designed custom ribbons and produced multilingual thank-you cards, ensuring every detail reflected the brand’s identity and conveyed sincere appreciation to clients.

SEASONAL CLIENT GIFT
BOXES PRODUCTION

Our team curated seasonal gift boxes, blending premium local items with Flywire-branded ribbons and multilingual thank-you cards.

Each box was thoughtfully assembled to deliver a memorable experience, arriving just in time for the holidays and leaving a lasting impression on recipients.

EVENT PLANNING AND ON-GROUND SUPPORT

RealCRO managed the logistical aspects of the B2B event, from venue selection and catering personalization to coordinating with IT and sound system management.

Personalized touches, such as Flywire-branded food items, created a cohesive and engaging atmosphere that reinforced the company’s commitment to its partners.