CREATIVE CONTENT AGENCY IN JAPAN

Finnforel, a leading Finnish fish farming company dedicated to sustainable aquaculture, chose RealCRO,
a trusted creative content agency in Japan, to localize their brand video for the Japanese market.

Our objective was to authentically convey Finnforel’s innovative approach to fish farming while ensuring the brand’s message resonated with a Japanese audience.

Client: Finnforel

Collaboration date: 2021

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

As an experienced creative content agency in Japan, RealCRO managed the complete localization of Finnforel’s brand video. This project encompassed script transcreation, voiceover production, and meticulous post-production work, including subtitles and lip-syncing adjustments to match the original content seamlessly.

Client Objective:

Finnforel wanted to introduce their groundbreaking fish farming innovations to the Japanese market, emphasizing sustainability, safety, and efficiency. Their goal was to maintain the essence of their brand while making the message culturally relevant and appealing to Japanese audiences.

RealCRO’s Contribution:

As a multilingual creative content agency in Japan, RealCRO played a key role in introducing Finnforel’s innovative fish farming solutions to a new market. We delivered a localized video that not only met the technical requirements but also captured the spirit of Finnforel’s sustainable vision. Our expertise in transcreation and video production ensured a smooth and culturally accurate adaptation.

Results Achieved:

The localized brand video effectively communicated Finnforel’s message to the Japanese audience, highlighting their unique approach to sustainable fish farming. Finnforel received positive feedback on the clarity and cultural relevance of the video, establishing a strong foothold in the Japanese market. As a creative content agency in Japan, RealCRO successfully bridged the gap between Finnish innovation and Japanese culture, supporting Finnforel’s mission of promoting sustainable aquaculture globally.

SCRIPT TRANSCREATION

Our team undertook the task of transcreating Finnforel’s English script to Japanese, ensuring not only accurate translation but also cultural relevance.
We preserved the original intention, tone, and vision, adapting it to resonate with the local audience without losing the brand’s authentic voice

VOICEOVER PRODUCTION

We produced a professional Japanese voiceover that captured the essence of Finnforel’s brand, making sure the narration aligned with the company’s ethos. The voice was carefully selected to reflect the credibility and sustainability focus of Finnforel’s message.

POST-PRODUCTION AND LOCALIZATION

In the post-production phase, our team handled subtitling, voiceover integration, and lip-sync adjustments to ensure a flawless and natural viewing experience for the Japanese audience. This attention to detail guaranteed that the localized video maintained the high standards of the original production.