CHAUMET
Les Mondes de Chaumet celebrity interviews
CELEBRITY MARKETING AGENCY IN JAPAN
Tata Prod from MCSaatchiGad Paris was looking for a celebrity marketing agency in Japan to produce “Les Mondes de Chaumet” launching event celebrity interview videos.
This project featured celebrities and influencers from Japan including Chaumet Ambassadors Jun Hasegawa & Mirei Kiritani.
Client:Tata Prod – MCSaatchiGad Paris
Collaboration date: 2018
Nature of collaboration: Seasonal & project-based collaboration
Type of Projects Delivered:
RealCRO produced multilingual celebrity interview videos for Chaumet’s “Les Mondes de Chaumet” event, featuring stars like Jun Hasegawa and Mirei Kiritani. From planning to filming in Japanese, French, and English, we managed every detail, delivering polished, expertly edited videos within 36 hours, showcasing Chaumet’s elegance to a wide audience.
Client Objective:
Chaumet aimed to captivate both Japanese and international audiences by spotlighting the elegance of the “Les Mondes de Chaumet” collection through high-profile celebrity engagement.
The objective was to enhance the brand’s allure in Japan by producing authentic, multilingual interview content that celebrated Chaumet’s artistry and cultural resonance, while amplifying its reach through influential voices and engaging visuals.
RealCRO’s Contribution:
As the celebrity marketing agency in Japan, we produced interview videos for the “Les Mondes de Chaumet” event, featuring seven celebrities and influencers from Japan including Jun Hasegawa and Mirei Kiritani.
Our team managed multilingual interviews in Japanese, French, and English, and handled the entire production, including video editing, sound design, and subtitling.
Results Achieved:
The videos were delivered within 36 hours, with Jun Hasegawa’s interview reaching over half a million views on Chaumet’s official Instagram within two weeks. Our seamless coordination ensured the project’s success, capturing Chaumet’s essence for their local and international audience.
MULTILINGUAL INTERVIEWS
Our project team was composed of one creative director, one project head, three sound & camera operators, one music producer, one color grading artist, three video editors, and one trilingual interviewer who has managed the seven celebrity interviews in Japanese, French & English.
SOUNDTRACK PRODUCTION
The music together with seven short video clips was fully produced by our team and delivered to the client within less than 24h after the shooting.
POST – PRODUCTION
All seven videos were produced within 36h hours. Our team took care of the full production including video editing, transcription, subtitle transcreation in three languages free of rights soundtrack production and color enhancement.
This project was managed in collaboration with our agency partner and with the guidance of the client.
BEHIND THE SCENES
This event took place at the Résidence de France in Tokyo where more than five hundred guests were invited to admire historical pieces of fine jewellery from one of France’s most iconic luxury brand. Jun Hasegawa’s interview was watched by more than half a million people on Chaumet’s official Instagram account in less than two weeks.
