BEAUTY AND COSMETIC MARKETING AGENCY IN JAPAN

Our collaboration with Valmont began with a captivating video production for the launch event of “Perfecting Powder” at Ginza 6. Over the course of three years, RealCRO became a trusted partner, supporting Valmont’s growth and visibility in the Japanese market.

Client: La Maison Valmont

Collaboration date: 2018-2020

Nature of collaboration: Retained Agency of reference for marketing

Type of Projects Delivered:

We executed a comprehensive marketing and communications strategy, ranging from in-store visual merchandising to digital campaigns, print marketing, e-commerce localization, and event coordination. RealCRO’s involvement spanned across multiple channels, blending creative design, strategic digital advertising, and localized content to engage Japan’s luxury beauty consumers.

Client Objective:

Valmont sought to establish a strong presence in Japan’s competitive beauty and luxury cosmetics market. Their goal was to connect with both B2C and B2B audiences by enhancing in-store experiences, increasing online visibility, and cultivating a dedicated community of brand loyalists.

RealCRO’s Contribution:

Our team took a holistic approach to Valmont’s brand development in Japan. We localized their e-commerce platform for a seamless shopping experience, executed seasonal print and direct marketing campaigns, and managed impactful social media and programmatic advertising strategies. From designing Valmont-branded motion graphics to producing immersive event videos, RealCRO was dedicated to creating both digital and physical touchpoints that showcased Valmont’s elegance and quality.

Results Achieved:

Our strategic efforts paid off as Valmont saw significant growth in brand awareness and consumer engagement. Within a month of launching the programmatic display campaign, monthly sales targets were growing. The localized e-commerce platform streamlined customer interactions, leading to increased online conversions, while our social media strategy tripled their Instagram following. In-store and event activations contributed to a heightened brand presence, fostering a deep connection with Japanese luxury beauty enthusiasts.

PRINT AND DIRECT MARKETING

Following our initial success, Valmont selected RealCRO as their official partner for print and direct marketing. We developed bespoke print materials for in-store promotions, seasonal offers, and exclusive events, aligning with the brand’s refined aesthetic.

E-COMMERCE LOCALIZATION &
UX OPTIMIZATION

We facilitated the localization of Valmont’s e-commerce platform using Magento as the CMS. Our services included copy transcreation, UX/UI design, SEO strategy, and ongoing project coordination. RealCRO’s team ensured that the digital store resonated with local users, optimizing the entire online experience.

E-COMMERCE LOCALIZATION &
UX OPTIMIZATION

MOTION GRAPHICS AND DIGITAL CONTENT

Our creative team designed visually engaging content, such as Valmont-branded snowflakes for winter campaigns, and produced high-quality motion graphics paired with custom soundtracks.
These assets were widely shared across digital platforms, amplifying Valmont’s seasonal campaigns.

EVENT MANAGEMENT AND PR ACTIVATION

We coordinated various high-profile events, from Valmont’s Storie Veneziane Perfume launch in Harajuku, to on-ground support at Act4 Palace Hotel event, the Kimono Project booth design and management at Omotesando Hills and collaborative activities at the Tokyo American Club. Each event was meticulously planned, from venue selection to guest engagement, demonstrating Valmont’s prestige within the luxury market.

PROGRAMMATIC AND SOCIAL MEDIA MARKETING

To maximize Valmont’s reach, we executed a year-long programmatic advertising campaign, complemented by search engine marketing and social media strategies. Our targeted campaigns significantly increased traffic to Valmont’s e-commerce site, building a loyal community of followers and driving consistent sales.

VISUAL MERCHANDISING AND EXHIBIT DESIGN

We elevated in-store aesthetics at Valmont’s flagship locations. Our visual merchandising concept for Ginza Six, including a unique Christmas wrap and seasonal décor, created a memorable and immersive shopping experience that aligned with the brand’s luxury image.

B2B MARKETING AND CORPORATE BROCHURE

RealCRO reinvented Valmont’s global corporate brochure for the Japanese market, crafting a compelling narrative that appealed to local business partners and distributors. This B2B effort positioned Valmont as a leading luxury beauty brand in Japan.

COMMUNITY BULDING AND
NEWSLETTER STRATEGY

We centralized Valmont’s client database and developed a newsletter strategy that engaged both in-store and online customers. By consistently sharing product news, event invitations, and exclusive offers, we strengthened the relationship between Valmont and their customer base.