Toon Boom Animation
Full-service
FULL-SERVICE AGENCY IN JAPAN
Toon Boom animation was looking for a full-service agency in Japan to help them localize
their content & platforms, connect with and empower Japan-based creatives to animate their art.
Client:Toon Boom
Collaboration date: 2021-2024
Nature of collaboration: Retained Agency of reference for Sales and marketing
Type of Projects Delivered:
RealCRO, a full-service agency in Japan, provided comprehensive marketing support for Toon Boom, including market research, website design, on-site SEO, event management, sales collateral localization, and visual asset production. Each project was tailored to strengthen Toon Boom’s presence in the Japanese market.
Client Objective:
Toon Boom’s goal was to establish a stronger foothold in Japan by localizing content and engaging with Japanese creatives, ultimately improving brand awareness and market positioning in a challenging environment.
RealCRO’s Contribution:
Our team conducted in-depth market research to guide strategy and designed a new, localized website optimized for search.
We managed content creation, event logistics for key industry gatherings, and developed sales kits to communicate Toon Boom’s unique value to the Japanese animation industry. Visual assets were also produced to resonate with local audiences, reflecting the creative potential of Toon Boom’s software.
Results Achieved:
RealCRO’s holistic approach allowed Toon Boom to make significant inroads into Japan’s competitive animation market. The localized website saw increased traffic, while the new sales kits and visual assets enhanced Toon Boom’s credibility among Japanese creatives. Our targeted event management and content strategy efforts strengthened their brand identity, helping Toon Boom better connect with the local animation community.
MARKET RESEARCH AND STRATEGY
In alignment with Toon Boom’s objectives, RealCRO conducted extensive quantitative research across six Asia-Pacific countries to identify opportunities, understand customer needs, and evaluate competitor strategies. This data-driven approach laid a solid foundation for the brand’s market positioning in Japan.
WEBSITE DESIGN AND ON-SITE SEO
RealCRO’s marketing strategists developed a robust SEO strategy to boost Toon Boom’s digital visibility. Our creative team redesigned the User Experience for the Japan website, aligning it with local market expectations while staying true to Toon Boom’s brand identity.
This included crafting SEO-optimized content tailored for the Japanese audience.
SALES KIT LOCALIZATION
To support Toon Boom’s sales efforts, RealCRO localized and designed technical sales brochures. These materials highlighted new software features and services, emphasizing Toon Boom’s unique offerings in a format that resonated with the Japanese market..
VISUAL ASSETS PRODUCTION
Our production team created visual assets that showcased the creative potential of Toon Boom’s animation solutions. These localized materials emphasized the unique value of Toon Boom’s software for Japanese animators, enhancing their appeal to the local creative community.
EVENT MANAGEMENT AND ENGAGEMENT
Our team produced event collaterals, planned, coordinated and managed the ACTF event held by the AJA & Wacom in Tokyo.
Booth set up, management and clean up but also seminar support and video production was all handled by our team.
PUBLIC RELATIONS AND
CONTENT CREATION
Through collaboration with Key Opinion Leaders (KOLs), partners, and advocates, our team produced localized articles that connected with Japan’s animation community.
These content pieces helped reinforce Toon Boom’s authority as a global leader while engaging local audiences.
