LEGAL MARKETING AGENCY IN JAPAN

BSA The Software Alliance, a global leader in software IP compliance, partnered with RealCRO to boost their lead generation strategy. Our goal was to raise awareness of software compliance while maintaining a discreet approach, due to the sensitive nature of BSA’s work. RealCRO’s focus was on creating a compelling digital presence to engage potential informants.

Client: BSA The Software Alliance

Collaboration date: 2023 – 2024

Nature of collaboration: Retained collaboration

Type of Projects Delivered:

RealCRO, a legal marketing agency in Japan, led a multifaceted campaign for BSA. We managed search engine advertising, created dynamic display banners, developed a new compliance-focused website, and implemented a qualified backlink strategy. Additionally, we produced a targeted service video for the website, tying together the campaign’s visual and strategic elements.

Client Objective:

BSA aimed to drive traffic to their compliance website and attract quality leads for their efforts against software infringement. They sought to enhance visibility and engagement, presenting the importance of software compliance in a way that resonated with their target audience.

RealCRO’s Contribution:

RealCRO reshaped BSA’s acquisition strategy, from refining search engine campaigns to revamping digital assets. We developed targeted ads, dynamic display banners, and a dedicated compliance website that aligned with BSA’s mission, prioritizing user engagement and clarity.

Results Achieved:

Our efforts led to a 200% increase in click-through rates for ads, a 50% decrease in bounce rates, and a fourfold increase in on-site engagement. The new website’s streamlined content better connected with users, fostering a more meaningful interaction.

SERVICE VIDEO PRODUCTION

We produced a video for BSA’s compliance website header, capturing their mission and values in a concise, engaging format. This video reinforced BSA’s commitment to software compliance and added visual appeal to the site.

SEARCH ENGINE ADVERTISING STRATEGY AND CONTENT PRODUCTION

We crafted a series of precise, engaging ads to drive relevant traffic, ensuring the messaging appealed to a professional audience. The search engine campaigns were designed to intrigue and direct users to BSA’s optimized compliance site.

DISPLAY BANNER
PRODUCTION AND
CAMpAIGN MANAGEMENT

Our team produced eye-catching display banners for programmatic and social media advertising, focusing on software compliance benefits. Subtle motion effects were included to attract and retain user attention, reinforcing BSA’s message.

WEBSITE DEVELOPMENT AND SEO

RealCRO developed a dedicated website for BSA’s compliance arm, optimizing it for search engines and enhancing user experience. The site was built to provide clear, accessible information and drive organic traffic with targeted keywords.

QUALIFIED BACKLINKS PRODUCTION

We secured high-quality backlinks from reputable sites, boosting BSA’s search engine visibility.
This strategy improved the domain authority and positioned BSA’s compliance efforts prominently online.