E-COMMERCE AGENCY IN TOKYO

Mochiya Wahei, a traditional family-owned mochi company from Yamanashi, entrusted RealCRO to lead their digital transformation. As an e-commerce agency in Tokyo, our mission was to transition their established brick-and-mortar and distributor-focused business into the online space.

We developed their first standalone e-store, enabling them to reach a broader audience while modernizing their business operations.

Client: Mochiya Wahei

Collaboration date: 2022 – 2024

Nature of collaboration: Retained collaboration

Type of Projects Delivered:

RealCRO, an experienced e-commerce agency in Tokyo, guided Mochiya Wahei through a comprehensive digital transformation. We designed and launched an e-store that not only showcased their traditional mochi but also empowered them with a seamless online point of sales management system. Additionally, we produced a captivating product video set against the scenic backdrop of Yamanashi, highlighting their unique Water Mochi.

Client Objective:

Mochiya Wahei’s goal was to extend their reach beyond Yamanashi’s local markets and traditional distribution channels. They sought to embrace the benefits of online commerce while staying true to their family-owned heritage. Our focus was to educate and equip them with the digital tools and understanding necessary for sustained online success.

RealCRO’s Contribution:

As a trusted e-commerce agency in Tokyo, RealCRO played a pivotal role in Mochiya Wahei’s digital journey. We offered comprehensive training on digital commerce strategies, helping them adapt their traditional business expertise to the online space. Additionally, we digitalized their supply chain, enabling end-to-end online management of promotions, orders, customer relations, and payments—all through a centralized dashboard.

Results Achieved:

Mochiya Wahei successfully established a digital presence with a fully functional e-store, marking their first step into online commerce. This shift expanded their audience reach and allowed them to gain valuable insights into digital sales processes. As an e-commerce agency in Tokyo, RealCRO’s efforts underscored the importance of knowledge investment, setting the stage for further growth and online success.

E-COMMERCE PLATFORM DEVELOPMENT

We built Mochiya Wahei’s first e-commerce platform, introducing them to a new, modern way of selling their products.

The platform included a user-friendly interface that facilitated bilingual support, allowing them to engage with a wider audience.

This digital storefront became their primary online brand presence, laying the foundation for future expansion.

TRAINING AND
KNOWLEDGE TRANSFER

Understanding that Mochiya Wahei was unfamiliar with digital commerce, RealCRO conducted a series of training sessions.

We emphasized the importance of building a solid online brand presence before moving to marketplace transactions. This educational phase was crucial in shifting their mindset, ensuring they were prepared to manage, maintain, and promote their e-store.

SUPPLY CHAIN DIGITALIZATION

We completely digitalized Mochiya Wahei’s supply chain, integrating inventory management, order processing, customer service, and payment collection into a unified online platform.

This transformation allowed them to streamline operations, gain better insights, and offer a more efficient service to their customers, all managed from one online dashboard.

PRODUCT VIDEO PRODUCTION

To support their online launch, RealCRO produced an in-house video featuring Mochiya Wahei’s signature Water Mochi in its natural Yamanashi environment. The video, which showcased both the product’s traditional roots and modern appeal, included innovative packshot video effects, creating a visually engaging piece that resonated with their audience.