FRANCHISE MARKETING AGENCY IN TOKYO

Cafe Amazon, a renowned Thai coffee chain, sought to establish a strong foothold in Japan by introducing their brand to local audiences at the Thai Festival in Yoyogi Park, Tokyo.

To support their market entry, they needed an engaging video that captured the essence of their brand, highlighted the event’s vibrant atmosphere, and showcased customer experiences.

Client: Café Amazon

Collaboration date: 2023

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

RealCRO franchise marketing agency in Tokyo produced a dynamic promotional video that brought the Cafe Amazon booth experience to life. The project spanned creative planning, on-site event coverage, and post-production, resulting in content designed for cross-channel distribution.

Client Objective:

Cafe Amazon aimed to raise awareness of their brand among Japanese audiences and establish a connection with potential franchisees and customers. The video needed to reflect their core values, capture the excitement of their event booth, and showcase customer testimonials to build trust and interest.

RealCRO’s Contribution:

As a multilingual franchise marketing agency in Tokyo, RealCRO developed a video narrative that highlighted Cafe Amazon’s unique appeal. Our team filmed on location at the Thai Festival, capturing the energy of the event, the booth’s features, and authentic customer interactions. The footage was expertly edited into a visually engaging video that emphasized the brand’s quality and cultural connection.

Results Achieved:

The video resonated with Cafe Amazon’s target audience, effectively introducing the brand to the Japanese market. It was utilized across multiple channels, enhancing brand visibility and strengthening their market entry strategy. The positive feedback reinforced Cafe Amazon’s confidence in their local presence and potential for growth.

EVENT VIDEO PRODUCTION

RealCRO developed a captivating video highlighting Cafe Amazon’s participation in the Thai Festival. The production showcased their colorful booth, signature products, and the enthusiastic reactions of event attendees, amplifying their brand story with the expertise of RealCRO franchise marketing agency in Tokyo.

ON-SITE FILMING
AT YOYOGI PARK

Our team expertly captured the dynamic atmosphere of the Thai Festival, focusing on customer testimonials, live demonstrations, and the cultural appeal of Cafe Amazon’s offerings.

This approach helped connect the brand with their local audiences and strenghthened the relations with their franchisees.

COMPREHENSIVE
PROJECT OVERSIGHT

From initial concept design to the final polished video,
RealCRO oversaw every stage of production.

The result was a high-quality promotional tool that supported Cafe Amazon’s cross-channel marketing strategy, positioning them for success as they entered the competitive Japanese market.