B2B EVENT MARKETING AGENCY IN JAPAN

RealCRO was chosen by Dell Boomi’s APAC team as their B2B event marketing agency in Tokyo, handling everything from concept development to event execution.

Client: Dell Boomi

Collaboration date: 2019

Nature of collaboration: Regular seasonal collaborations on project basis

Type of Projects Delivered:

We orchestrated a premium seminar for C-suite executives centered on “Digital Transformation,” creating a space for thought leadership and networking among top industry professionals. In addition, we offered comprehensive trade show support, from planning and coordination to the production of branded materials and giveaways, ensuring consistent visibility for Dell Boomi across multiple B2B platforms.

Client Objective:

Dell Boomi aimed to engage technology leaders, C-suite executives, and industry decision-makers with an informative and influential networking experience on digital transformation. Their goal was to position themselves as thought leaders in the evolving tech landscape, while strengthening connections with key stakeholders in Japan.

RealCRO’s Contribution:

Our team managed the end-to-end execution of a premium event hosted at the prestigious Roppongi Hills Club. We handled everything from the pre-event promotion across multiple channels to on-site coordination, speaker management, and content creation. Additionally, we supported Dell Boomi’s participation in trade shows, managing their booth setup, promotional materials, and giveaways to ensure brand consistency.

Results Achieved:

The event successfully attracted 40 influential decision-makers from various tech and innovation sectors, fostering valuable networking opportunities and creating brand visibility. Our multi-channel promotion strategy generated high attendance and engagement, while the seamless event execution enhanced Dell Boomi’s reputation among C-suite executives.

PRE-EVENT PROMOTION

RealCRO designed a comprehensive pre-event marketing campaign, utilizing Direct Mail, social media, and email outreach to maximize attendee interest and registration. Our targeted strategy ensured a strong presence of relevant decision-makers.

CONTENT AND SPEAKER COORDINATION

We collaborated with Dell Boomi to identify key speakers and develop interactive, educational content. Leveraging our expertise, we curated engaging presentations that highlighted industry insights, driving impactful conversations among attendees.

EVENT MANAGEMENT AND
ON-SITE SUPPORT

From booking the Roppongi Hills Club venue to managing registration, technical logistics, and guest relations, RealCRO ensured a smooth and professional experience.

Our on-ground team handled setup, coordination, and post-event cleanup to deliver a flawless event.

TRADESHOW ACTIVATION

Our team supported Dell Boomi’s subsequent trade show engagements, overseeing everything from booth design to production of branded collaterals.
We provided a cohesive presence that reinforced Dell Boomi’s positioning in the B2B market.

PROJECT REPORTING
AND DASHBOARD DEVELOPMENT

In recognition of our successful collaborations, we developed a custom project dashboard for Dell Boomi. This tool centralizes key data, timelines, and project updates, ensuring transparency and effective communication throughout our partnership.