MARKETING CONSULTING FIRM IN JAPAN

RealCRO marketing consulting firm in Japan designed & managed tailored training sessions dedicated to digital marketing for Institut Français Japan team.

Client: Institut Français du Japon

Collaboration date: 2022

Nature of collaboration: Seasonal & project-based collaboration

Type of Projects Delivered:

RealCRO, a marketing consulting firm in Japan, partnered with Institut Français du Japon to design and deliver a comprehensive digital marketing training program. Our objective was to equip participants with essential skills for effectively utilizing digital tools in marketing initiatives across Japan.

Client Objective:

Institut Français du Japon sought to enhance their staff’s digital marketing capabilities to improve communication and engagement across Japan. The goal was to deliver practical skills and foundational knowledge in digital marketing, empowering participants to effectively utilize digital tools in their marketing efforts.

RealCRO’s Contribution:

As a dedicated marketing consulting firm in Japan, RealCRO crafted and delivered an in-depth digital marketing training program tailored for Institut Français du Japon. We designed a comprehensive, 160-page presentation with eight interactive modules covering SEO, content marketing, and digital analytics. Our team conducted the training in French and supported theoretical learning with hands-on exercises. Three custom support videos were created to enhance the training experience, covering pre-session expectations, live key moments, and a post-training recap.

Results Achieved:

Through this collaboration, RealCRO instilled a digital-first approach among Institut Français du Japon’s staff. The training empowered participants to confidently apply digital strategies, resulting in a stronger, more consistent online presence aligned with the Institut’s mission of fostering cross-cultural exchange. Participant feedback was overwhelmingly positive, and all attendees received a video of our key takeaways within days after our training session, marking a successful step towards digital marketing proficiency.

TRAINING CONTENT PRODUCTION

We developed a robust, 160-page digital marketing presentation divided into eight modules, each lasting 1.5 to 2 hours. Modules covered critical areas, including SEO fundamentals, content marketing, and digital analytics. Content was tailored for mixed-level learners with practical, goal-oriented exercises that built a foundation for immediate application in digital marketing.

TRAINING MANAGEMENT

The training was conducted in French, blending theoretical learning with hands-on exercises. Our team created three support videos to complement the sessions:
Pre-training Video – Sent prior to the event, this outlined session objectives, agenda, and expectations.
Live Video Recording – Captured key moments over two days for future reference and training continuity.
Recap Video – A post-training summary highlighted essential takeaways for practical application.

IMMERSIVE MARKETING EXPERIENCE

Through immersive exercises, participants explored Effective Communication Techniques, practiced SEO On-Site Copywriting Fundamentals, and collaborated on Strategy and Content Planning projects.

These structured exercises offered them the chance to create real-world assets, ensuring that their new skills could be applied directly to marketing initiatives within Japan’s dynamic digital landscape.

IMPACT AND RESULTS

The training emphasized a few core principles for digital marketing success:

1- Plan and Document – Solid planning and clear documentation lay the foundation for consistent results
2- Leverage SEO and Content Marketing – High-quality, relevant content remains a cornerstone of digital presence
3- Adopt a 24/7 Mindset – Digital marketing requires responsiveness and an always-on approach
4- Engage Authentically – Select trusted local brand ambassadors who align with brand values
5- Adaptability – An integrated and agile strategy is essential for optimizing campaigns

Upon completion, a satisfaction survey was conducted to assess participant experiences, and a recap video was also produced and shared with all participants within days after the training.

IMPACT AND RESULTS

The training emphasized a few core principles for digital marketing success:

Upon completion, a satisfaction survey was conducted to assess participant experiences, and a recap video was also produced and shared with all participants within days after the training.

KEY TAKEAWAYS AND OUTCOMES

The training emphasized core principles for digital marketing success: Plan and Document for consistency, Leverage SEO and
Content Marketing to build a strong digital presence, Adopt a 24/7 Mindset for responsiveness,
Engage Authentically through aligned brand ambassadors, and Adaptability for optimizing campaigns.

Following the sessions, a satisfaction survey measured participant experience and all participants received suggestions and
key takeaways within days after their training session.
This collaboration empowered Institut Français du Japon’s staff to skillfully apply digital tools, enhancing their communication and engagement across Japanese audiences. As a dedicated marketing consulting firm in Japan,
RealCRO was honored to support this initiative, aligning with the Institut’s mission to promote cross-cultural exchange and understanding.